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Pay Per Click (PPC) is an internet advertising model where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website rather than earning those visits organically. PPC ads typically appear alongside search engine results or on websites that have relevant content to the ad's target audience. The most common form of PPC is search engine advertising, where advertisers bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to their business offering.